Sent: Tuesday, January 23, 2001 11:35 AM
To: NMM B2Basics
Subject: RE: [B2B] Branding & eMarketplaces

I like the general line here but I disagree with the second point complete.
The point of a private exchange (whatever we call it!) has much, much less
to do with price than the "point" of a Public, centralized exchange.  The
"point" of a private exchange are many but fall into these groups:

Objectives - Benefits
* aligned demand/supply chain objectives to create value chain - reduced
costs due to elimination of waste
* synchronization of data, information and business processes across value
chain - reduced inventory and other "wasteful assets" to free up capital and
provide annual savings
* joint collaboration on key business processes or projects - increased
performance, more competitive "game changing" model including increase
revenue

Price is THE driver for certain types of acquisition.  Any private exchange
SHOULD forgo the benefits of a singular price (focus) reduction in favor of
the benefits that will accrue to both buyer and seller (real win/win) over
the medium or long haul.

I think it likely that when a buyer seeks to acquire a new product (due to
failed current relationships) he/she will go to a public net market.  When
the relationship is established, the "action" will move to the private
exchange.

That is what I have been seeing in the last 12 months - at least for direct
material (which is made of branded products and others).

I hope that makes sense.

Andrew White


-----Original Message-----
From: B2Basics@ext.netmarketmakers.com
[mailto:B2Basics@ext.netmarketmakers.com]On Behalf Of frank schmidt
Sent: Tuesday, January 23, 2001 9:19 AM
To: NMM B2Basics
Subject: [B2B] Brandin & eMarketplaces


Hi there,

I would like get some better understanding of online-branding.


My hypothesis is the following:

With the emarketplaces in action suppliers compete mainly on price.
If this can be said for public exchanges it is true to some extend
for private exchanges.

How will it be possible now to differentiate from my competitor's
products as a quality supplier ? I suppose that companies need to
brand their products on emarketplaces to distinguish themselves from
others ? How will this branding take place ?

  From my point of view Digital Branding involves:
Quick response times, user friendly website layout, secure payment
functions, fast delivery etc.
I consider AOL, Amazon, Yahoo and Ebay as the companies who managed
to brand their products successfully.

Does anyone know any sources of information on Digital Branding in
Europe or US like market growth, spending, players etc. ?

Thanks for your time ! I highly appreciate your input !!

Frank
Frank_Schmidt@hotmail.com
0049-170-9250218
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